I just got this in an email from Fas(cist) Mart.


February 1, 2011
Dear Herbert ,

On behalf of the entire Fas Mart team, I want to thank you for being a loyal customer and wish you and your family a healthy and prosperous 2011.

Because you are one of our most valued customers, I also want to personally introduce Simple Savings, our exciting, new approach to savings starting this year at Fas Mart. Simple Savings will replace our FastBack Rewards program with simpler, better savings each and every day and NO FastBack Rewards tag is required.

Loyal customers like you told us they appreciate an incentive-based rewards program, but want something much simpler.

Specific feedback included:

-Eliminate the tag
-Remove any sign-up requirement
-Reduce qualification levels
- Provide more choices on products I like
-Eliminate the voice prompts at the pumps and registers


Simple Savings addresses all of these concerns and more. Launching April 1st, Simple Savings will provide every customer with everyday values on a wide variety of products 24 hours a day, seven days a week, 365 days a year. In addition, there are no sign-ups or tags. Savings are available to everyone.

Here's how Simple Savings works...


  • Everyday Savings: Each month, we will feature everyday discounts on our most popular items, including soft drinks, bread, milk, water, beer, cereal and hot foods in our deli stores.
  • Monthly Specials: In addition to the everyday values, we will also pick several special items to offer extra savings.

You can also enjoy additional savings by purchasing gift cards in various dollar increments and receiving a bonus gift card FREE. Get a free $25 gift card for every $100 in gift cards purchased, a $10 gift card for every $50 purchased and $2 gift card for every $25 purchased. The more you buy, the more you get back. Gift cards can be used to purchase any item including gasoline. This offer is so hot it's for a limited time and is available for over-the-phone gift card purchases only. Take advantage of this great deal today by calling 1-800-621-1013, extension 1219.

Companies that consume large quantities of fuel can join our gasoline fleet program with volume discounts and no annual fees. For details click hereor visit www.fasmart.com.

To make the transition to our new program as easy as possible, please take note of the following dates to make sure you redeem all of your rewards:

-March 15th is the last day points can be accumulated
-March 31st is the last day customers can print out their earned coupons
-April 30th is the day all coupons expire (excludes Bonus Coupons)

As a valued customer, you will also receive bonus coupons when you visit any of our stores between March 15th and 31st.

But wait, there's more! Redeem your bonus coupons before they expire and you will be entered to win up to $500 in Fas Mart gift cards. There will be a new winner every month!

Please do not hesitate to reach out to us if you have any questions. You can contact us online at www.fasmart.com or call us directly at 1-800-621-1013, extension 1113.

Thank you for your continued loyalty. We look forward to helping you save even more money this year with Simple Savings.

Sincerely,
3
Rick Klyczek
VP, Marketing and Sales